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A Special International Report
Prepared by
The Washington Times
Advertising Department - Published on July 2, 1999
[Home Page]
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Advertisers (1) Sonatrach,
An International Petroleum Group
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Enad hopes to partner with leading detergent producers
"We are holding discussions with possible partners who are interested in producing detergents in Algeria," says President , Ahmed Maouche. "Among them are Procter and Gamble, the world’s leading detergent company, the German firm Henkel and Unilever. These three world leaders are interested in our brands which are strongly implanted in Africa and Algeria. We are very interested in partnership propositions. "The ENAD has a production capacity of 284,000 tons of detergent - a capacity which does not exist anywhere else in African and Arab countries," he added. "In 1998, we made a profit of approximately 14 million dollars and in 1999, because we have grown 15 percent, we expect to reach $20 million. We hope to expand our market even further into African countries." ENAD was set up in 1983 and became part of the State Chemistry, Pharmacy and Fertilizers Holding in 1996. In 1997, it became an industrial group with four autonomous branches. It has a semi-industrial detergent pilot plant, which makes hand wash detergents branded as Isis as well as machine detergents under the name of Telj ('snow'). It has a number of laboratory testing products in accordance with ISO standards. Three of the detergent complexes will be partially privatized and the other units will pass completely into the private sector. "We have our own formulas for detergents - for instance we are sending a special order to Iraq and they have asked us for a special, enriched formula “The local Algerian formula is calculated by price and the hardness of the water,” commented Maouche. "We are ecologically conscious and use biologically degradable materials. Although all our factories are built next to reservoir dams, they are equipped with water treatment plants." The cosmetics subsidiary SHYMECA has a capacity of 5,840 tons and produces 180 million razor blades every year. Maouche explains that part of the attraction for investors is the company’s highly qualified staff who have an expertise that cannot be found elsewhere on the continent. |
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Table of Contents (1) His Excellency Abdelaziz Bouteflika, President of the Democratic and Popular Republic of Algeria (2) Country has resources and potential and is moving toward peace (3) History (4) Stability predictable for Algeria (5) Terrorism is costly - in lives and finances (7) Despite being free, press sometimes is silenced (8) Local bidders and foreign investors being courted (9) Despite previous problems, economic future is bright (10) Institutions (11) Director-General sees light as country comes out of tunnel (12) Housing shortage creates enormous market for homebuilders (13) Bureaucracy remains a major barrier to investment (14) Algeria is gateway to Africa (15) A country made for Tourism (16) A Rich Heritage in Arts and Crafts (17) Casbah's unique beauty to be restored (18) Algeria Facts (19) Privatization goes forward with progress, challenges (20) Country rich in resources, civilization, ambition (21) World renowned hotel carries proud past of history and wealth (22) Fight against terrorism has helped world (23) Banking reforms, foreign investment moving quickly (24) World Bank senses new optimism in Algeria (25) Algerian-American Chamber of Commerce meets to promote trade relations (26) Ministry of Labor promotes programs to reduce unemployment (27) Agriculture potential is tremendous, but investment is needed (28) Algeria adopts new programs to solve water shortages (29) Wine growing provides export income (30) Petroleum companies aware of potential says Sonatrach CEO (31) About Sonatrach (32) Bright future ahead for oil industry (33) Huge oil resources will last for many years (34) The place of small industry in the economy (35) Country's first Bourse to open soon (36) ONAB encourages investors to grasp potential in Algeria (37) The El-Aurassi Hotel plans to go public (38) Enad hopes to partner with leading detergent producers (39) ENGG strives to improve refining system and attract foreign investment (40) Agricultural Bank plans expansion (41) Vehicle manufacturer seeks further investment |
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One
of the most successful state giants looking for partners, is ENAD, a leading manufacturer
of detergents, cleaning products and cosmetics. The ENAD group has four subsidiaries -
SODEOR at Oran, SIDET at Sour-El-Ghozlane, SODER at Mila, and SHYMECA at Algiers.